
About RISE Advisory
RISE Advisory specializes in shaping product, marketing, and operational efficiency. Whether through embedded advisory support or project-based consulting, we help businesses unlock growth with research and insights.
Our Mission
Enable insight-driven decisions to build brands and products people love, while shaping the future.
Resilience is the foundation of success, and we uplift those who refuse to settle. To break through barriers and turn challenges into growth, bold leaders need the right insights, strategies, and support.
Founded by Meet U. Shah, RISE Advisory helps business leaders navigate uncertainty with confidence, transforming obstacles into opportunities.
Through market research, marketing research, user research, and customer experience research, we provide the clarity and direction needed to drive smarter decisions and lasting business impact.
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Why RISE Advisory?
Our Purpose is to accelerate human progress
Whether you're a startup challenging industry giants or an established company navigating transformation, we provide the expertise to conduct research and turn research into action.
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Let’s rise above the challenges and redefine what’s possible—together.
Meet U. Shah, Principal Director
Meet uncovers what people need to help businesses build brands and products that resonate on a global scale. He is driven by a passion for advancing human progress through research and insights, connecting organizations directly with the heart of their customers. By translating insights into meaningful action, he helps businesses achieve sustainable growth, stronger brand equity, and happy customers.
With a diverse background spanning startups to enterprises, Meet brings leadership experience across product development, brand, marketing, research & insights, strategy, consulting, and sales. His expertise extends across market research, marketing research, user research, and customer experience research, offering a holistic approach to insight-driven decision-making.
Having worked across client-side, agency, and academia, Meet brings experience blending analytical precision with a human touch, ensuring that research leads to action and business success. His impact has fueled companies from inception to rapid expansion, delivering triple-digit growth in user base, revenue, and brand equity at companies like Spotify, Samsung, and more.


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